US airlines have spent billions of dollars to install and operate In-Flight Entertainment (IFE), but industry-wide IFE is unprofitable. While passengers long for the connectivity and universe of choices they enjoy on the ground, and though airlines would love to satisfy these customer needs better, airlines operate under legacy losses, high costs, competitive imperatives and the previous financial underperformance of IFE.

However, this unwelcome, barely tolerated situation can start changing for the better right now.

By adopting the JETERA system, airlines will revolutionize the IFE experience. They will open up a brand-new, highly profitable delivery channel for media and content, and they will do so willingly. This capability will earn money because it will be paid for by advertising - just like television was in the old days. However, the JETERA system has the potential to perform more like cable TV on steroids.

JETERA will unleash upon the market the ability to stream personalized content to the seatback and handheld devices in the form of: movies, TV shows, music, games, newspapers, magazines, social networking, surveys and much, much more.

Best of all, airlines can benefit from this system even if they don't yet have seatback screens throughout their entire fleet. By taking immediate advantage of pre- and post-flight direct marketing opportunities enabled by the JETERA system, they will be the first to tap into a revenue stream on a scale never capitalized upon by any airline before. This presents a win/win opportunity to both the airlines, and the two million passengers who fly each day, just in the US.