Q. How does the JETERA system work?
A. JETERA is fundamentally a unique 'matchmaker' between marketers and consumers. By capturing a travelers' reservation data, and matching it with their publicly available demographic information, JETERA enables businesses to deliver offers and advertising specifically tailored to each individuals' wants and interests. Essentially, the system uses the consumer's future intent to enrich his or her travel experience through multiple touch points before, during and after their trip.

Q. Where does that information come from?
A. The reservation information comes from any one of the multiple travel e-commerce sites, hotel and airline reservation systems. Then by partnering with some of the largest publicly available consumer data companies in the world we enrich that reservation data. The result is that we can then ultimately offer, for the first time, marketers and brands an unmatched level of relevancy, timeliness and action-ability.

Q: What is 1 to 1 marketing exactly? How will it benefit me?
A: 1 to 1 marketing is a business to consumer concept. The idea behind it is simple, aligning the most appropriate and relevant marketing messages and advertising to the individual most likely to buy or be interested in it. The benefit to you, the consumer, is this: fewer ads and messages that are of no interest to you and greater ads and messages that are personalized and specifically tailored to you. In essence, the production of ads are for designed just for you.

Q. Will I be inundated with coupons and promotions in the mail once you have my information?
A. No. The JETERA system is the 'anti-spam' of direct marketing, as one of our potential airline partners so aptly put it. We have business rules that will limit the market's ability to deliver a set number of relevant and personalized offerings per year, and that content will be personalized, timely and specifically tailored to you and the trip you are about to take.

Q. When will personalized content be available to me on an aircraft?
A. Bringing this revolution to the aircraft cabin is a bit farther down the road. In the first couple years of business, your personalized content will arrive via direct mail, email, web-based, on your mobile device and at airport and travel kiosks. However, in the not-so-distant future, we plan to unleash the market's ability to have this same personalized and relevant content streamed to seatback screens and handheld devices on the aircraft.

Q. Will my personal information be secure in your system?
A. Our travel partners will always maintain strict control of your reservation data. Our agreement is simply to match that data with third party demographic data, and allow businesses and marketers the opportunity to connect with their potential consumers on a 1 to 1 basis. JETERA will use this information in a revolutionary way to serve travelers for the things they want. The consumers are ultimately in control. Essentially, nothing changes. JETERA will ultimately function as an invisible matchmaker behind its travel-industry partners.

Q. Is it easy to opt out of this system if I do not want to participate?
A. Yes. Passengers will be in complete control and have multiple opportunities to opt out should they choose to do so.