JETERA's
segmentation system gives marketers the unique ability to connect
timely offers, on a 1 to 1 basis, with millions of travelers - at
the moments in time when customers are most likely to act on
them. Until now, marketing messages were limited to what
consumers had done in the past and predictions of the future.
Now, using the JETERA system - which incorporates future intent -
marketers can design highly relevant and personalized messages
based on an individual's known preferences and booked itinerary.
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