The
goal of advertisers is to use the mix of media that best reaches
the largest concentration of customers and demographically
appropriate prospects. Ideally, these media will reach consumers
when and where they are most willing to buy. Moreover, marketers
want to reduce the advertising overload that bombards consumers
who are not appropriate recipients for messages about their
products and services. Lastly, marketers want to reduce waste -
in the forms of low efficiency, high cost and lengthy or
inaccurate ROI-performance feedback loops.
By
partnering with JETERA, advertisers and marketers can make
significant and unprecedented progress toward all of these goals.
JETERA is built from the ground up to fuel the market's ability
to deliver 1 to 1 marketing to extremely well-defined demographic
groups, on a broad scale. But JETERA goes further, by also
aligning prescient knowledge of consumers' future travel plans.
This gives advertisers the unique ability to dramatically enhance
already well-defined targeting with messages based on the
knowledge of customers' time, location and duration of travel.
Marketers and brands who take advantage of the JETERA
system will:
- Connect with the right customers and prospects in the
right places at the right times
- Increase the performance of their campaigns through
superior response levels
- Greatly improve the measurability and ROI of campaigns
- Allow tightly integrated, multi-channel campaign
management with super-targeted ads
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